Behind The Scenes On The Myer Fashion Shoot In South Africa!

When the Myer Spring Summer 2012/2013 catalogue is revealed this week in Sydney and you're enjoying the beautiful images, the stunning designs and the flawless models, just keep in mind that dozens of people travelled halfway around the world to deliver this to you.

At the end of May this year, the Myer crew packed a ridiculous amount of luggage, camera crew and gluten free bread, and headed to Sun City in South Africa. This gorgeous resort and the surrounding National Park was the base for this year's Spring Summer fashion shoot, and the diversity of landscapes and locations meant that you will have visually spectacular backdrops accompanying some incredible clothing this season.

Check out my behind the scenes video below (apologies for the footage but the professional film crew was stuck back here in Adelaide) and some photos to get you in the mood.

The full reveal will be happening this Thursday in Sydney and I'll be there to bring you all the updates! Follow me on Twitter at @KellyNoble.



Related articles

• On Trend In South Africa This Season With Myer (glamadelaide.com.au)
• First Glimpse of Myer Spring Summer Campaign Shoot in South Africa With Jen Hawkins & Jess Hart! (kellynoble.blogspot.com)
• Off To South Africa! #SA2SA (kellynoble.blogspot.com)

First Glimpse of Myer Spring Summer Campaign Shoot in South Africa With Jen Hawkins & Jess Hart!

After weeks of patiently waiting, I'm excited to reveal some of the amazing photos taken by Alex Coppel on my visit to South Africa! The images were shot for the upcoming Myer Spring Summer catalogue and truly capture the beauty of the amazing landscape of the country, as well as the stunning designs we can look forward to wearing next season! The models and the crew enjoyed the trip as much as we did behind the scenes, and to show you what went on I'll be uploading some behind the scenes photos and video shortly. In the meantime, enjoy the photos that were taken at our hotel, The Palace of the Lost City (in Sun City) and at the national park that surrounds it... 

Tonight's Ralph Lauren Event. Much Ado About Nothing?

I'm usually quite restrained about publishing my thoughts on things like this, but I couldn't resist this one.

Word on the street for the past couple of months has been that there is a Ralph Lauren store opening in Adelaide.

Of course, this led to a lot of excitement, as big brands committing to our State tends to do.

Rumours were running rife as to where the store would be located, and nobody could figure out what was actually happening.

Well, the air has been let our of balloon. There is no Ralph Lauren store opening.

Instead, it turns out that there is a Ralph Lauren Fall 2012 Menswear Launch being held tonight at the Art Gallery, showcasing new designs from the brand which have long been available at Myer and David Jones.

How bizarre. So much hype, so little follow through.

Ralph Lauren have never held a parade in Adelaide, so the reasons for this one happening are unclear, but it seems that their VIP customers have been left off the invite list.

I would have thought that in addition to fashion writers and journalists, the people that actually buy their clothing would have been a 'must have' at the parade. Apparently not. Which begs the question, who will actually be there?


As the event hasn't happened yet, I can't be too harsh. They could be announcing a new store in Adelaide to everyone at the parade. We can always hope.