Tonight's Ralph Lauren Event. Much Ado About Nothing?

I'm usually quite restrained about publishing my thoughts on things like this, but I couldn't resist this one.

Word on the street for the past couple of months has been that there is a Ralph Lauren store opening in Adelaide.

Of course, this led to a lot of excitement, as big brands committing to our State tends to do.

Rumours were running rife as to where the store would be located, and nobody could figure out what was actually happening.

Well, the air has been let our of balloon. There is no Ralph Lauren store opening.

Instead, it turns out that there is a Ralph Lauren Fall 2012 Menswear Launch being held tonight at the Art Gallery, showcasing new designs from the brand which have long been available at Myer and David Jones.

How bizarre. So much hype, so little follow through.

Ralph Lauren have never held a parade in Adelaide, so the reasons for this one happening are unclear, but it seems that their VIP customers have been left off the invite list.

I would have thought that in addition to fashion writers and journalists, the people that actually buy their clothing would have been a 'must have' at the parade. Apparently not. Which begs the question, who will actually be there?


As the event hasn't happened yet, I can't be too harsh. They could be announcing a new store in Adelaide to everyone at the parade. We can always hope.